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We’ve tried it ALL.
And sure, people are still buying… but not like they used to.
So now you’re wasting money on marketing that doesn’t deliver, spending more money on shortcut efforts like paid advertising, and ultimately getting more anxious about how you’re supposed to hit those forecasts without diluting your creativity and brand’s integrity.
It’s time to stop asking your customers to BUY THIS….
And invite your customers to BE THIS.
Easy 4-step
Identity Code™ Process
Stories from epic
brands of all sizes.
Written for marketers, business leaders and their teams.
You’re ready to leverage the psychology of identity to give you a serious competitive edge without the stardom of Taylor Swift, the budget of Barbie, or the 121-year history of Harley Davidson.
MARKETERS | ENTREPRENEURS | SALES EXECUTIVES |
CUSTOMER SERVICE PROS | BUSINESS LEADERS + THEIR TEAMS
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With over a 17-year marketing background spanning both privately held and publicly traded companies, Veronica Romney has executed almost every marketing strategy out there, trained elite marketers, and architected marketing dream teams for some of the biggest, most visible names in the game.
As a former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at bossbabe, Director of Marketing Suite Products for a $2B evaluated software company, and former Marketing Agency Owner, she’s had the privilege of witnessing the marketing industry's evolution firsthand from every angle possible.
All of this experience and unprecedented access to what works… and what doesn’t has led her to write this book – Identity Marketing™ - to help you align your marketing with the changes happening to culture all around us.
It’s a deep dive into making the biggest adjustment you’ll ever make in how you think about marketing. This shift will give you everything you need to serve your customers who are stuck in the midst of their own identity crisis and don’t know where or how to spend their money anymore.
How An Intern Disrupted the Beverage Industry with Zero Marketing Budget
Inside Donald Trump’s 2016 Victory with His Former Campaign Manager Brad Parscale
The Original Female Workwear Pants and A Red Ant Colony Identity with Sarah Calhoun
Nicole the Intern: The Weight of Going Viral and Leading a 500k Army
What It Means To Be An Eternal “Swiftie” with Olivia Levin
Be Inspired, Don’t Steal: Navigating the Ethics of Marketing with Laura Belgray
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